Online casino ads to appear in Play Store
Google has announced an update to its platform. We are talking about the Play Store, which is popular with most users. As it became known, in March 2022 the company is going to place several applications related to the gambling industry. They will be available in the company's game store. In addition, Google will allow the display of advertisements for gambling entertainment launched for money. Naturally, this will not be allowed in all jurisdictions. In particular, advertising offers will be available to users of the following countries:
- Australia and New Zealand;
- Colombia and Belgium;
- Denmark and Germany;
- Finland and Japan;
- Mexico and Norway;
- Spain and Romania;
- Sweden, Canada and the USA.
There are serious requirements for virtual casino operators who want to place ads in the Play Store. The main one, as expected, is the presence of an official license obtained in the country where the online casino is going to provide gambling services. In addition, Internet clubs will have to provide a package of guarantees prohibiting access to gambling entertainment for minors, as well as citizens living in countries where gambling is prohibited. In addition, applications will not be able to receive payment for downloaded programs. They must also not use the billing system developed by Google Play.
Depending on the country, the types of permitted gaming software will also be regulated. For example, in the US, in different states, due to the variability of laws, users will see different software. Let us recall that it recently became known that YouTube has banned the display of advertising videos related to gambling. Also, on the video hosting site, it is now forbidden to popularize anything related to politics, alcohol and medicine.
