Online gambling industry - a fairly young direction, developing very rapidly. If 30 years ago the opportunity to have fun in gambling via the Internet was completely absent, in 2023 - it is not just real, but incredibly promising from all positions (and players and operators). Most of today's iGaming brands are starting to increasingly utilize the latest forms and technologies. Gamers, in turn, are unapologetically testing modern technologies and options, enhancing their gaming experience.
Main areas of development: playing is becoming more and more interesting and comfortable
Progress in online gambling comes from its own resources, as well as new innovative forms offered by affiliate and related industries. First of all, we are talking about such directions as:
- financial technology and artificial intelligence;
- VR and AR (virtual and augmented reality, respectively);
- blockchain technology (encryption and storage of data distributed over a huge number of PCs linked by a single network).
Any innovation that creates a more comfortable environment for industry participants makes the industry even more attractive to both stakeholders (player - operator).
Read more about the trends affecting online gambling development
Almost all analysts and experts claim that in the near future, artificial intelligence (AI) will play the main role in the development of the online gambling industry. At the same time, other areas are also developing and changing for the better. For example, the regulation of the gambling market, which has undergone significant changes in many countries over the past year. Sweden, Italy, Hungary and many other countries have introduced new gambling regulations, which allows for even better protection of users. In the US and UK markets, which are considered key in the online industry, there has been a significant tightening of requirements for operators providing services in the gambling industry.
Other factors determining the development of iGaming should not be ignored. Despite serious problems in the so-called crypto-universe (the fall of FTX, accusations against the Binance exchange, etc.), the role of cryptocurrency transactions and blockchain technologies is growing. This includes the online gambling industry. According to most market experts, in 2023, there is a new trend: the integration of non-fungible tokens (NFT) and cryptocurrencies into various financial systems of meta-casinos. Such integration allows for simplified transactions. First of all, when it comes to deposit/withdrawal of funds in different countries and regions.
Despite the importance of the factors already mentioned above that influence the development of online gambling, the main role in it belongs to artificial intelligence. It has already been mentioned above that absolutely all experts agree with this. It was from the beginning of 2023 that many operators started to actively use AI in order to improve their marketing strategies, to protect players' money and personal data even more effectively, as well as to strengthen and streamline all internal processes in gambling establishments, as well as cybersecurity. In the near future - this direction will develop even more intensively. In addition, AI is intensively used in the development of new games. It speeds up the process of their creation and significantly increases efficiency for providers, as it allows to detect errors and other problems much faster.
We should not forget about augmented and virtual reality. It is in this year, 2023, that AR and VR are expected to offer an exciting new experience to many players. Despite the fact that there is no "mass exodus" of gamers to the casinos of the meta-universe yet, the unique gaming capabilities of AR and VR are becoming increasingly popular, involving more and more new "residents" (gamers) in the original process of playing on the edge of reality and virtuality.
In addition to the above mentioned trends that significantly change online gambling for the better, it is also influenced by other factors: technologies to improve player safety, the increased role of marketing, new ideas in terms of responsible gaming, etc. In any case, online gambling has a great future ahead of it.
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