Most gamers are sure that the more diverse games in an online casino, the better. In fact, from the point of view of the owners of gambling establishments, not everything is so simple. Due to the fact that there is more and more gaming software every year, clubs have problems that ordinary users do not even know about. For example, about 50% games in a modern virtual casino are simply never launched by visitors. The most interesting thing is that the problem is not that these machines are not interesting, but that gamblers do not even know about their existence.
A Large Amount of Game Content: To Be or Not to Be?
As you know, almost all online casinos have the most popular slots in their lobby. As you understand, the administration is simply unable to display all the games on the main page. By the way, there are several thousand of them on modern platforms today! Some may object that games are usually divided into categories:
- reel slots;
- tabletop entertainment;
- card games;
- lotteries and scratch cards;
- live dealer games etc.
However, this does not guarantee that the user will find and launch all the games available on the site.
Modern technologies allow us to solve this problem. For example, it has practically disappeared from large companies like Netflix, Spotify or Amazon. Thanks to the use of artificial intelligence on these platforms, regular users have begun to receive even better services. Each visitor is selected the product that is most suitable for him.
The problem mentioned above is becoming more serious every day. If earlier even the most famous and largest online casino had software developed by 5-6 providers, today at least 100 companies are trying to implement game content and conclude partnership agreements with as many casinos as possible. As a result, to attract new customers and retain old ones, gambling operators have to install a huge number of games on their platforms. This leads to additional costs, since the software needs to be maintained, troubleshooted, etc. IT team specialists work almost at the limit, since their working hours become irregular.
It turns out that a large amount of software is a double-edged sword. On the one hand, a solid range of gambling entertainment attracts new visitors who become regular customers. As a result, profits grow. On the other hand, more than 5,000 gambling games have already been released. At the same time, their number is growing every day. Club operators are simply unable to provide players with information about all the entertainment available on the site. In fact, there is no effective tool that allows showing customers all the possibilities of the gaming platform.
The study showed that on average, a player uses no more than 50% of gaming content available in a virtual casino. In fact, the appearance of new games on the site becomes unjustified and not very profitable. Today, the main problem for operators is not offering new games, but presenting content in such a way that gamers learn about it. Returning to artificial intelligence, it should be noted that this tool has allowed Amazon and some other companies to partially solve the issue of presenting important products based on the preferences of a particular client. For example, in Netflix, artificial intelligence analyzes what a particular visitor watches most often, what ratings he gives, etc. Based on this data, the client is offered films that will be of maximum interest to him.
The main goal of gambling operators in the coming years should be the following: promoting games with maximum efficiency. Using new opportunities provided by artificial intelligence will minimize the effect of "unjustified congestion", which is present today in almost any online casino. As a result, everyone will win: both the owners of gambling sites and users.
Publication author
