About online casino loyalty programs, most players are quite aware of them. However, in land-based gambling establishments you can play with benefits too. The most interesting loyalty programs are presented in offline casinos in the USA. In Europe, they also have them, but the scale of privileges offered in the Old World is not comparable to the American ones. Below is information about the largest and, according to some experts, the best loyalty program in the world.
M life Rewards
Gamblers who visit the same casinos and clubs, with pleasure become participants of loyalty programs. The largest and most popular unite today several gambling establishments at once, in which visitors receive benefits, points and privileges. In this case, we are talking not only about bonuses realized directly in the casino, but also favorable offers in a number of hotels, restaurants and bars, stores, nightclubs, etc.
The history of the huge corporation MGM Resorts International began in 1969, when Kirk Kerkorian, an American millionaire of Armenian origin, who was involved in real estate in Las Vegas, acquired a controlling stake in the famous Metro-Goldwyn-Mayer movie studio. The studio's plight was rectified fairly quickly after the new owner decided to tie it to the gambling industry. Within 10 years, the first hotels with casinos were opened in Las Vegas - MGM Grand Hotel and Casino (today Bally's Las Vegas) and MGM Grand Reno.
We won't delve into the maze of entrepreneurship, but simply note that the company only expanded in the following years. By 2020, it had become one of the largest corporations in the world making money from the hotel and entertainment business. MGM Resorts' loyalty program, M life Rewards, is the best. At least, that's what most of the players who enjoy its privileges think. Today, the corporation owns several of the most famous Las Vegas casinos, including the following:
- MGM Grand;
- Bellagio Casino;
- New York-New York City;
- Mirage Casino & Hotel;
- ARIA Resort & Casino, etc.
MGM Resorts Destinations multi-level loyalty program is offered not only in Las Vegas gambling establishments, but also in many states of the country, as well as in clubs in China (Macau) and Japan. We suggest familiarizing yourself with several M Life levels that are provided for Las Vegas players. They are basic for other cities around the world as well, but may differ slightly in the details. By the way, because of the pandemic, which put the whole world upside down, even in the loyalty program there are small changes. For example, the player can earn fewer credits to advance to the next level. For now, the changes are still in place until 12/31/2020. Loyalty credits are awarded for playing at casinos owned by the corporation, as well as for staying at MGM hotels and for paying at restaurants and spas. For each dollar spent, the program participant is awarded 25 credits. So, privileges of the loyalty program participants are presented in the table.
| Level | Opportunities and privileges |
| Sapphire. Assigned upon registration in the program. Valid until 19,999 credits (previously up to 24,999). | Discounted lodging at MGM hotels and select stores (5%). Early booking for corporate entertainment events taking place nationwide. Discount on car rentals from Avis. |
| Pearl. 20,000-59,999 credits (previously up to 74,999). | Same as for the Sapphire level, as well as 10% bonuses from spending money on machine play. From 10% discount on items from some stores. No parking fees at the casino for own cars. |
| Gold (Gold). 60,000-159,999 credits (previously up to 199,999). | Same as Sapphire + Pearl, as well as 20% bonuses from spending money on playing machines, priority reservations for restaurants and nightclub seats. Complimentary valet parking provided by hotel staff. A number of benefits when purchasing a cruise from Royal Caribbean or Celebrity Cruises, including a certain amount of credit aboard the liners. |
| Platinum (Platinum). 160,000 credits or more (previously from 200,000) | Privileges for all previous tiers are retained, as well as one complimentary Royal Caribbean/ Celebrity Cruises cruise to the Caribbean or Bahamas in an Ocean view stateroom (3-5 days) with up to $200 in onboard credit. In addition, 30% cashback on casino wagers and 15% at Priority stores and exclusive service on cab services. |
| Noir (NOIR). Assigned to VIP customers individually who spend $250,000 or more per year (rumor, no official information). | The same perks as participants with previous tiers, plus a one-week free cruise from the aforementioned companies in balcony cabins with up to $300 in onboard credit. In addition, 40% bonuses for playing slots, free limousine transfers from the airport to the hotel. Guaranteed advance reservations at hotels. |
The benefits described above are considered permanent for those enrolled in the program. In addition, MGM makes individual offers to the most active members who spend a lot and regularly on entertainment. Players can get privileges throughout the United States, not just in Las Vegas. These include discounts at restaurants, stores, amusement parks, etc.
