The sensational news went unnoticed by most RuNet gamers. Recently, a well-known gaming software supplier, the company Playson announced a merger with a major online brand 888casino, which is part of the Gibraltar-based 888 Holdings group. The expansion strategy has long been in the plans of the provider, which is aiming to reach new heights in European markets.
As stated in the partnership agreement, the slot machine manufacturer provides 888casino holding with full access to its portfolio. Let us remind you that the most popular slots include:
- Solar Queen;
- Fruit Xtreme;
- Red Chilli Wins;
- Funky Fruits and others.
The software integration will take place with the help of Pariplay platforms. The result of the merger will be the appearance of the developer's games in those European countries where they were not previously represented. These are Spain, Denmark, Sweden, Romania and Italy. Users living in these countries will be able to launch Playson slots at the end of the first quarter of 2020, and by the end of this year, the provider's games will be available in Gibraltar and the UK.
The merger of the two companies can be considered the largest in the last few months. Let us recall that Playson software was recently integrated with such well-known and large operators as:
- Kindred Group;
- Betzest;
- Ninja Casino;
- Winbet.
Following the merger with 888casino, a representative of Playson stated that his company was pleased with the merger, as it would help promote the manufacturer's products in Europe. In addition, he reminded journalists and the gaming community that 888casino is a reliable representative of the gaming industry, which provides only high-quality gambling services.
The operator was represented by the vice president G. Cohen, who agreed with the previous speaker and added that his holding always strives to improve the quality of services. The merger of the companies will allow the end consumer to gain access to new games. They also stated that Playson's portfolio is a unique set of slots that are always relevant.
