Despite the increasing struggle of some politicians against the use of foreign words and concepts in the Russian language, Russia sometimes lacks the necessary synonyms. More precisely, phrases that have the appropriate meaning and immediately give an idea of what is being discussed. Such set phrases include term Big Data. It translates as "Big Data", which does not at all reflect the essence of this concept when used in the Russian language.
Using Big Data in iGaming
So, the so-called "big data" today is of great importance for all areas of the economy. Entrepreneurs constantly have to process regularly incoming and transforming information. The huge volumes of data used in business today are nothing compared to what older entrepreneurs are used to. If you try to calculate the total volume of data, you will have to use measures such as zettabytes (numbers with 18 zeros). At the same time, most of this data was formed quite recently, literally in a few years.
The total volume of information (data) generated by all companies operating in the field iGaming, approximately equals to 50 terabytes per day. Such a solid volume of data can already be attributed to the concept of Big Data, which opens up incredible opportunities for any departments related to the gambling business. This is the marketing department, creating advertising campaigns based on the preferences of gamers, as well as financial departments, which get the opportunity to more effectively monitor the budget. Do not forget about the safety of players. With the help of "big data", anti-fraud departments can work much more efficiently, easily tracking suspicious activities. In addition, the constant collection and sorting of an incredibly large amount of data generated by users allows most gambling industry operators to get a clear understanding of what players want.
Key Benefits of Big Data for Online Casinos
In fact, there are many more benefits to big data than the uninitiated might think. Casinos benefit from Big Data:
- Player retention based on personalized campaigns. Having received additional information about gamers, based on a thorough analysis of their actions after each visit to the gaming platform, the operator can offer exclusive conditions for effective retention of gamers on the resource.
- The created database allows us to create comfortable conditions for each visitor. Up to individual settings of the personal account, as well as the first page of the casino website. For example, if a player prefers to play roulette, then after entering the resource, the first thing he will see will be an advertisement for the corresponding entertainment. Those who prefer video slots with reels will be offered something interesting in the section with "one-armed bandits"
- Using Big Data tools allows us to effectively combat fraudsters. It is known that today some of them have already learned to use fake data of other visitors to enter someone else's account. All possible fraudulent schemes and operations stored in memory allow gamers to be protected from such an invasion of their personal space.
- An analysis that allows one to identify the problematic behavior of an addicted gambler. Very often it is necessary to protect the user from himself if he cannot control his stay in the gambling establishment. The collected data will allow operators to immediately identify gamers who are constantly trying to win back and losing huge amounts. As a result, such visitors will be offered reasonable measures in advance to prevent large financial losses.
- Business performance assessment. After conducting an analysis of the main indicators (gross revenue from players, average indicators for each visitor, percentage of those who left the resource forever, etc.), operators will be able to take appropriate measures to increase profits.
Based on the above, we can draw a simple conclusion: Big Data tools in the gaming industry are just as important as in any other area of business, which means that their use will allow you to manage your business (casino, bookmaker, etc.) more effectively.
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