Some online casinos quite often take the wrong approach when forming a collection of games. Some operators try to attract customers with a large number and variety of slots. At the same time, they completely forget about the aggregation with which the machines are integrated. Installing a suitable simulator aggregator is the most important moment when creating a virtual club.
Software aggregator: game without problems
The aggregator allows you to integrate the API protocol, as a result of which the online casino operator gets full access to games from different providers. It is aggregation that allows for uninterrupted operation of the platform, software updates and its technical support. Some new manufacturers release modern slots, but completely forget about the technical component and do not offer high-quality tools for their software. The criteria for a high-quality aggregator that allows you to avoid problems are as follows:
- the ability to use games from a large number of manufacturers on one platform;
- one support office for all software, regardless of the companies that provided it;
- setting up and managing advertising promotions and campaigns;
- uninterrupted updating of game content without the use of additional integration tools.
A quality gambling aggregator can service 3,000+ machines in one package. This allows the operator to be freed from constant monitoring of technical processes. That is, the responsibilities for the reliable operation of the casino platform, in fact, pass to the gambling aggregator. The operator can focus on developing marketing schemes that will attract new gamers even more intensively. Unfortunately, today it is impossible to create a completely universal tool in the form of a super-aggregator. It is not yet possible to combine all existing games and technical processes into a single package. However, the integration of games from 100+ providers is already possible.
The aggregator's functions include searching and filtering machines. This allows operators to change the platform settings, which ultimately allows them to provide better services to users. It is very important for new visitors to the gaming resource to get access to the operator's main services as quickly as possible. Most potential customers do not like tedious wanderings around the site in search of something "interesting". By the way, high-quality aggregators make staying at the casino more comfortable due to technical aspects (large selection of game account currencies, support for several languages, etc.).
Casino operators benefit from aggregation, as it allows them to save significantly. By concluding direct contracts with game developers, owners of gambling establishments pay much more, as they receive, practically, individual service. Aggregator rates are significantly lower, as they implement a large volume of services. That is, they receive their profit due to the number of options covered, and not through an individual approach. At the same time, the operator receives services for the entire collection of games, and not for the software of each provider separately. Players, in turn, also win, as their service reaches a new level, allowing them to take advantage of higher-quality offers.
The most important tools of aggregators is the ability to manage the platform interface. This allows you to filter content by category, recommend certain games to users, etc. All this is done on the basis of statistical data obtained using the same aggregator. Do not forget about the bonus program, which is also one of the aggregation tools and serves to attract the target audience. At the same time, bonuses can be both mass (for everyone) and individual.
In conclusion, it should be noted that the use of a quality aggregator by gambling operators for their platforms will improve the quality of services provided. As a result, players will benefit from an uninterrupted service with many additional options and functions that will make their stay in the casino even more productive and convenient.
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